Rebranding ASA

The organization Asian Student Association was looking for to create a brand for themselves. The branding concept was to create a logo with a strong type bold enough to be mass produced in black and white and in color. The idea I came up with was to create a logo that symbolizes the many countries of what the organization stands for by highlighting different culture pieces. The purpose of the logo is portraying the idea of many parts of the culture coming together. The outlines of the acronym ' ASA ' has a changing textiles background. Depending on which kind of event they would like to focus on.